Mobile commerce is starting to show its legs. Groupon just announced it will be seeing half of revenue coming from mobile devices sometime in the next two years. This coincides with what Mary Meeker has been saying for so many years – the mobile web will be HUGE. Look at the chart below, you can see it is predicted global mobile users will overtake desktop users within the next 5 years. Think about that for a second.
“the world is currently in the midst of the fifth major technology cycle of the past half a century. The previous four were the mainframe era of the 1950s and 60s, the mini-computer era of the 1970s and the desktop Internet era of the 80s. The current cycle is the era of the mobile Internet, she says — predicting that within the next five years “more users will connect to the Internet over mobile devices than desktop PCs.”
This shift has major implications for consumers as well a businesses. Shopkick, a mobile app initially created for in-store shopping experiences, now allows users to create a custom area for their favorite retailers. Remember how you throw away most of the advertisements and mailers you receive each day. This is the opposite. It’s all the best deals right in front of your face.
If you are a local business, your customers are theoretically always connected to you and your products or services. Think: how can you add value to them on a daily basis. If you are a consumer, odds are you carry a device in which pretty much anything (or anyone) in the world is just a few taps away. Think: what new place/thing can I discover in my city today.
As a consumer, in what ways do you use your mobile to interact with your local community? And what do you wish you could do? In today’s world, you might just get what you ask for…
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