There’s no app to download.
No special device needed to make a purchase.
Apple’s iOS and Android may be popular operating systems, but they aren’t needed to use Seconds. Seconds merges transactions into one of the most popular technologies in the world, SMS messaging. More than 234 million consumers holding mobile devices in the U.S. can use our payment system today because they can text. Step back a second and think about that. Why are barriers in the way of an everyday activity like payments? There should be no barrier to usage, no device requirements or specific apps to download. Isn’t that how mobile payments should be – simple, quick, easy and available to anyone?
Why is that so important you might ask? The diffusion and resulting adoption of a new technology is at the mercy of its availability to consumers. Why did email spread so quickly? Simply because people only needed a computer and an internet connection. The same goes with credit cards, people don’t need a special wallet to carry a credit card, they just need it in hand to correctly communicate with the terminal and make a payment. If mobile payments are to be available to all we must start at the lowest common denominator. Today’s common denominator is the device – not a specific model or operating system – but the general mobile device itself, which at last count was almost 6 billion worldwide. That’s a big market. And the first to grab consumer mindshare will be one of the big winners.
Once an account is set up, which connects Seconds to your mobile device, all you need to do in order to pay for something is type the keyword and you are automatically charged. Or if you have communicated purchase intent with a merchant, they simply hit one button and a confirmation text is sent to your phone. Interestingly, this makes a consumer’s mobile number their new payment credential and opens up many new avenues for quick mobile transactions.
The video below shows how one of our pilot customers is using Seconds to distribute their food products around Seattle and beyond. The hungry person approaches the fridge, texts the word ‘wrap’, a payment confirmation is automatically sent back a few seconds later and they grab the wrap and go on their way. That’s the future folks… it’s so much a part of the future Walmart, Target and other large retailers are fussin‘ to build a custom mobile payment experience of their own.
Even better, Seconds allows merchants to program their mobile payments system to create any number of keywords with prices attached so their customers can text and pay with certain words sent to the merchants’ Seconds number. We have already sat around and wondered what happens when Siri gets involved?
Seconds sits at the convergence of communications and transactions, two activities going through tremendous innovation and both which are germane to commerce. It’s a perfect marriage and a perfect time to merge the two. Quite frankly, you really don’t want one without the other since more communications leads to more transactions and vice versa. It’s an absolute virtuous cycle for any merchant.
Also realize Seconds dissociates proximity from transaction, meaning I don’t have to be standing in front of a barista or wave my phone on something to make a purchase, the obvious limitation to NFC payments. This frees up the mobile device to become the new payment terminal, a terminal that resides in the consumer’s hand rather than sitting on the merchants counter.
Mobile transactions will explode once the experience is so quick and simple it only takes Seconds to complete.