Seconds was recently covered on BetaKit, here’s a snippet:
Smartphone growth is trending upward worldwide, but there’s still a huge percentage of the population using feature phones, and another group of users for whom a stable and consistent data connection is little more than a dream. A couple recent startups are poised to address those markets directly, both in emerging markets and in North America… Read more.
I want to highlight something that came out in the interview that points to the real game changer in mobile payments, although we don’t talk about it too much at this point.
Seconds isn’t just about SMS, however; Hughes said the bigger picture is in establishing user profiles that can be attached to any tech. “We’re more about the software and the identity,” he told us. “Attaching that user identity to other platforms is relatively simple.” That strategy should allow Seconds to work with other mobile communication tech, including NFC and Bluetooth 4.0, as they accrue more popularity.
I believe the winner (or winners) in the mobile payment space will be oriented around a consumer’s identity, meaning everything is aggregated and organized for both my benefit and the greater merchant ecosystem no matter what method of payment I use. This is important to the future of commerce and we intend to be a major player.