Some Of The Best Video Content Is Never Actually Captured

I just finished a great Founders RAW conversation with John Cook, founder of GeekWire.  As we were wrapping up and had already turned the cameras off, we ended up chatting for a while longer.

I wish we hadn’t turned those cameras off!

It was then we dove into some of his more challenging times, including the story of how when he was still working for the newspapers and struggling to expand TechFlash (precurser to GeekWire) when him and his co-founder Todd decided to launch GeekWire.  He said they actually had to rush the launch of GeekWire because they were basically creating a competitor to their previous employer.  He reminisced about the day of turning on their new site, describing how he even jumped out of their car (which was sitting in traffic) and ran to their office where they were going to flip the switch and launch the site.  He was so excited he couldn’t wait another 10 or 15 minutes!  He said it was pretty crazy times.

It was a lesson for this video newbe to always be ready and don’t stop filming until you really are done.

He also spoke about the challenges of being a founder while a parent of very young children, something I don’t envy.  When asked what is the key to being a founder + parent, John simply said “an awesome wife.”  Below is a quick picture capturing our post interview conversation.

We’ll have the entire conversation out and posted in a few days.

John Cook

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